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Practical marketing advice from inside our own clinics — what works, what does not, and what it costs.
Over the last ten years, at Ultrasound Dimensions, the medical center I helped co-found, we’ve been using Google Adwords to get in front of patients that need our help and who are searching for the healthcare…
The lifeblood of every independent healthcare practice is its referral base. After co-founding a private practice and working with many other healthcare practitioners over the last ten years. One common issue to…
Can baking improve your reputation and healthcare marketing? Find out what the science of smell tells us about marketing your healthcare practice.
Dr. Thomas Hopkins sighed – the kind of sigh only losing thousands of dollars on ineffective healthcare marketing could buy. “I’m told you can tell me how to fix our marketing,” he said sitting back in his chair. To…
Adwords can make you and Adwords can break you. When used correctly it can help grow your practice but, at times it can be very unforgiving, and if you take your eyes off it, you can lose your shirt. In this article,…
As a Doctor, Dentist or any other Healthcare Professional, you already know ranking well in the search engines is essential to the success of your private practice. With over 70% of patients starting their search for…
Today we aren’t just looking for reviews on electronics or restaurant; we are looking for reviews on healthcare services too. 72% of patients use online reviews as the first step to finding a dentist, doctor or any…
As renowned psychologist William James once said, “The deepest principle in human nature is the craving to be appreciated.” Appreciation is a proven motivating factor for every human being, and thus, every employee.…
“Your most unhappy customers are your greatest sources of learning.” Bill Gates Have you ever looked at your practice Facebook or other social media page and found that one of your patients’ has given you a bad…
As the world of health care grows in complexity, costs increase for providers as they try to cope with multiple fee schedules. “Keep it simple, stupid!” also known as KISS helps simplify running a radiology office.…
If you are looking for ways to attract and retain patients at your practice, it is essential for you to keep women in mind when developing a marketing strategy. Women are not only the largest single group of…
Do you ever think about how patients actually choose a radiology center? We already know that rendering excellent medical service is the main goal, that’s a given. But, it’s important to understand how your patients…
You already know that you need a website if you want to stay competitive in the healthcare field. Although, simply having a brochure style website to establish an online presence is no longer enough. Your website…
Though not cost effective, many medical practices waste precious funds continuously marketing to new patients or referring physicians rather than “spreading the love” amongst their already loyal following and keeping…
How do you strategically entice a prospective patient or referring physician to pick up the phone and schedule an appointment with YOU rather than one of your competitors? It’s all done with your value proposition. A…
